Soph Nguyen
Lead product design engineer
Netflix
Passes
Disney
ABC News
Blizzard / XBOX
Kangaroo
Netflix GAMES MAR 2026
I've been designing mobile authentication and SDK flows across Netflix's game studios, and spending a lot of time in the component library making sure everything is properly componentized and consistent across teams. On the SDK side, I'm integrating passwordless login for a more seamless experience and working through age restriction flows in games. I also get to architect the friends list UX for the social layer, which meant getting into haptic feedback and real-time state handling. More broadly, I've been working on social features, gamer profiles, social infrastructure, and reporting mechanisms.
No Rules
Reed Hastings
PASSES|PLUGIN INTEGRATION JUNE 2025
Designed and launched Plugin Integrations that let creators connect their Discord servers and Telegram channels directly to their Passes memberships. The Passes Bot handles invites, role assignments, and access removal automatically.
Led design and strategy for charity events and crowdfunding campaigns. Creators can now pick any nonprofit through Pledge.to and run a fundraiser directly from their profile. We launched it right around the LA fires, and the team moved fast to get a relief fund up. Raised $100K+ for charitable causes, with 3.2x higher fan engagement on charity content.
PASSES|GLOBAL NAVIGATION APRIL 2025
Redesigned global navigation across web and mobile for both creators and fans. On the creator side, I separated everything into four clear sections, added quick-action buttons, and introduced a new Create modal for posts, mass DMs, and livestreams. On mobile, we replaced the old four-tab bar with a smarter layout.
Explore my Figma file below:
Designed and shipped guest checkout and login-free purchases, which ended up accounting for 85% of total transactions and adding $1.2M+ in GMV in one quarter. That was a fun one to see the numbers on.
Built the company's first scalable design system from scratch through component tokenization.
Spent time here earlier in my time at Disney, working on visual design across the studio.
Supported and designed ABC News on Disney+ streaming and new short-form browsing experiences with Verts on Disney+.
Led product design for ABC News Games, creating interactive experiences for elections, news, and editorial content for around 60 million viewers.
Developer platform tools — Designed internal developer platform tools that helped improve developer efficiency across the org.
Wireframed and prototyped features for the Battle.net mobile app.
Designed new game release discovery flows across app, mobile web, web, and OTT for Overwatch and World of Warcraft.
Founding designer and head of design, one of the founding members alongside Katie Mishra, Maria Zlatkova, and Kiernan Shipka. We raised $3.3M at a $40M valuation from Greylock, Human Capital, Michael Ovitz, and others. Built AI story engines that turned ideas into playable visual novels. Beta launched with a Disney Star Wars spin-off IP. 30K users. I ran over 100 hours of user research and helped drive a 40% increase in retention. I was nineteen when we started this.
